Project: Museo del Risparmio in Turin, Italy
Sara Pepitone -- Interior Design, 8/1/2012 12:00:00 PM
| Fast Facts|
Inside the building that was once Turin's first loans institution (the pawnshop-like predecessor of the credit union), Italy's Museo del Risparmio (MDR) is the first Savings Museum in Europe.
Sponsored by Intesa Sanpaolo, Italy's biggest retail bank, MDR was developed to be an evolving educational tool and to inspire financial responsibility. "Although the concept of a museum might appear dated in the age of the internet," explains the museum's press release, "a physical exhibition space provides visitors - individuals, groups of friends, and whole families - with a first-hand learning experience and a chance to clear up their financial doubts."
Migliore and Servetto Architetti Associati was tasked with creating permanent exhibition spaces and organizing their complex topics in a way that would make them accessible for visitors of all ages and abilities. Aiming for direct educational experiences, the firm divided MDR into five thematic rooms. In "Know," graphics on walls move at two different speeds and videos run on an island in the center, while virtual versions of Dante, Molière, Shakespeare, and Hemmingway talk about their finances in the "Tell" room. "Experiment" contains games, special tools, and more; the others are "Learn" and "Dream."
Entry tickets equipped with RFID technology help visitors personalize their experience by customizing for language and skills (a teacher or financial expert might desire a different path than someone else). This technology is integrated throughout the museum, maximizing the visit of each person.
The architects describe the exhibition structures as diversified and flexible, allowing visitors to go deeper into the contents and memorize them. Users can build a personalized path of discovery they can come back to, even in different times and places. This isn't computer stations in a side room. This is 3D animation, advanced technology, and a truly interactive landscape.
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