Past and Present: Artemide's Human Light
Jennifer Krichels, Georgina McWhirter, Rebecca Thienes, and Athena Waligore -- Interior Design, 8/1/2013 2:00:00 AM
Headed by photographer Elliott Erwitt, Artemide’s Human Light campaigns have celebrated lighting as the center of design projects while promoting advanced technology and sustainability measures. With a collection called A Tribute to Light, the company aims to emphasize pivotal moments, showing the extent to which advancing technology allows designers to conceal the mechanical aspects of fixtures and thereby draw attention back to form.
Carlotta de Bevilacqua and Paola Monaca di Arianello’s Empatia lamps combine a high-tech LED and light-pipe core with traditional Venetian glassblowing. Processes and materials also reference designers’ existing work. Ateliers Jean Nouvel’s Objective collection, for example, derives from ideas about architecture and cinema, with a lenslike tube containing three adjustable light sources.