InterfaceFLOR, Neocon 2010
"We do not remember days, we remember moments. The richness of life lies in memories we have forgotten." -Cesare Pavese
Walking through the Neocon 2010 exhibits, I saw many inspiring presentations. The most impressive sight was the attendees busy traveling up and down despite the hassles of riding in congested elevators at the Merchandise Mart. For myself, I needed an efficient strategy on how to avoid the congestion and travel as swiftly as possible. With able footsteps, I decided to travel to the highest floor, and thereafter walk down the stairs.
What with the walking rapidly in between showrooms and climbing down stairs, I was exhausted when I reached the third floor. Dragging my feet, I seemed only to be catching glimpses of new product previews. Then, to my surprise and delight, my exhausted senses were rescued when I walked into InterfaceFLOR's exhibit space. Bright colors and delightfully scaled props brought memories back from the early 1980's design wonder Memphis Group.
During Neocon 1984, the vibrant Milan design trend was all the rage when it landed at the Merchandise Mart. Everyone was busy snapping their 35mm cameras at their brightly colored and architectonic forms. Now in 2010, I found myself feeling happy and curiously recharged by the presentation, which was a tribute to the designs of Memphis Group. Its works were vibrant, eccentric and ornamental.
Ettore Sottsass led the group in December 1980, and promised to present in February 1981, at which time they became a highly recognized debut at Salone del Mobile in Milan. The group was criticized for being a fad, much like all fashions, quickly coming to an end. In 1985, Ettore Sottsass left the group and Memphis closed in 1988. Even though the group only lasted for a short time, its aesthetics largely challenged the idea that products had to follow conventional shapes and colors and textures and patterns.
InterfaceFLOR's exhibit concept is created and executed by their marketing team: Peter Greene, Russ Ramage, Steve Arbaugh, Rhonda Mitchell, Molly McDermott, Toth Agency, and David Oakey Designs. The actual commercial carpet tile product designs are by David Oakey and Pond Studio.