December 4, 2010
I think that the reason I am so drawn to Dutch designer Floris Hover's work is that there is a certain naivete about it. Shaker like in his simplicity yet industrial in his approach. He says that he works from intuition and that he is influenced by his childhood, and I can see this in the pure and uncontrived nature of his work. What makes his designs effective is his excellent sense of scale, proportion, and his natural talent for design. With some designers you can tell that there is nothing contrived about their work...they are not trying too hard but rather simply creating from deep down in their hearts. I think it is interesting that his father owns a cement factory and growing up in this environment, it allowed him to start experimenting with creating objects when he was a boy. He is intrigued by simple industrial forms and construction and this is made very clear in the three examples of his work that I would like to share. No screws or bolts but instead forms are slotted into one another and he uses rope to "tie" it all together. I am in awe.