Electrolux Turning Floating Plastic Debris into Vacuums
Appliance giant Electrolux has recently embarked on a unique challenge: through their new project, Vac from the Sea, they hope to collect the floating plastic debris from the infamous gyres and islands in the ocean (the Great Pacific Garbage Patch being the best-known), and turn the discarded flotsam and jetsom into a new line of 6 vacuum cleaners. Each vacuum will represent a body of water: the Pacific, the Atlantic, the Indian Ocean, the Mediterranean, the Baltic Sea, and the North Sea. The ocean adventure will not only result in gadgets, though, but will shed light on the massive problem of plastic pollution in our oceans, and to actually provide a solution that puts this waste back into a functional use.
CEO Hans Straberg says:
"Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances, and assisting consumers in making their homes greener. I therefore hope people will join us in raising awareness about the threat plastic poses to marine habitats, and the urgent need for taking better care of the plastic that already exists."
The initial concept sketches show a beautiful pixelized pattern that highlights the amalgamation of the variety of plastic refuse: if you're lucky, you may even be able to make out the shape of a toothbrush or bottlecap, instilling both beauty and raised awareness around our irresponsible use and disposal of plastics. Read all the details on the Vac from the Sea website.